Traffic crawls during morning rush hour in Toronto on June 29, 2015. A company that has taken the Airbnb model and adapted it to car rentals launched Tuesday in three provinces, its first foray outside the U.S., though it wrestles with the same insurance headaches that other startups in the so-called sharing economy have faced. Turo, which debuted as RelayRides in 2009 and now operates in more than 2,500 cities, facilitates vehicle rentals between car owners and anyone needing a ride. THE CANADIAN PRESS/Frank Gunn